Convergence Strategy

    AT&T vs. Verizon: Who's Winning the US Fixed + Wireless Convergence Battle?

    ByWireless Federation Insights
    October 24, 2024
    5 min read
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    AT&T vs. Verizon: Who's Winning the US Fixed + Wireless Convergence Battle?

    AT&T vs. Verizon: Who's Winning the US Fixed + Wireless Convergence Battle?

    Verizon has recently laid out an aggressive strategy to deepen its fixed + wireless convergence offering—but analysts believe much of Verizon's playbook resembles what AT&T has already started executing.

    At the core of the convergence push is the ability for operators to combine wireline (fiber/broadband) and wireless services to the same customer. Verizon's head of consumer, Sowmyanarayan Sampath, stated that convergence leads to better margins, higher returns on investment, and revenue growth. For example, Verizon claims a 50% reduction in wireless churn when bundled with fiber, along with improvements in fiber customer retention when services are combined.

    AT&T argues similar advantages: in the areas where AT&T provides both fiber and wireless, about 40% of fiber households also select AT&T for wireless services. Its wireless postpaid subscriber share is about 500 basis points above its national average inside its fiber footprint.

    In terms of fiber buildout velocity, AT&T currently has a larger base and is expanding more rapidly. Analysts from New Street Research point out that AT&T's fiber footprint is 1.6× larger than Verizon's, and AT&T is building new fiber at roughly 5× the pace of Verizon. Verizon, in contrast, plans to extend fiber to 35–40 million locations but is expected to slow its build from 1.8 million annually to just over 1 million.

    Verizon is also pursuing fixed wireless in markets where fiber is not available, aiming to double its fixed wireless base by 2028. Bundling fiber plus wireless in fiber-served areas gives it advantages in reducing churn and increasing customer lifetime value.

    T-Mobile is another player entering the convergence arena, having struck fiber deals (e.g. Metronet, Lumos) to shore up its wireline presence. But analysts believe AT&T is best‐positioned for now, given its scale of fiber deployment and relatively higher penetration of converged customers.

    However, significant hurdles remain. Vast swathes of the U.S. (some 85-87%) still lack coverage where both fiber and wireless from the same provider are available. Thus convergence benefits accrue only in those limited areas—outside these zones, operators have limited leverage.

    Tags:
    AT&T
    Verizon
    Convergence Strategy
    Fiber Broadband
    Bundle Services
    US Telecom Market
    Customer Churn

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