Umniah is Now "Umniah by Beyon" in Jordan, Delivering Enhanced Digital and 5G Experiences

Jordan – October 21, 2025 — Umniah is now Umniah by Beyon in Jordan, marking a major milestone in the country's telecom sector. Beyon Group's rebranding reflects a stronger focus on digital growth, next-generation connectivity, and regional expansion, supported by a JOD 300 million investment in network technologies such as 5G, fibre-to-the-home (FTTH), and Wi‑Fi 7.

The rebrand unifies Umniah with Beyon Group's operations across 17 markets in three continents, leveraging the parent company's expertise in cloud services, digital platforms, and connectivity solutions. Customers will continue enjoying Jordan's fastest network and the first commercial 5G services, alongside enhanced AI-powered personalization through the digital assistant "Raya," which allows users to manage plans, activate eSIMs, pay bills, and access 24/7 support.

For enterprise clients, Umniah by Beyon delivers premium technology services, including cybersecurity protections, private 5G networks, cloud solutions, continuous monitoring of critical infrastructure, and advanced software solutions to enhance operational efficiency. These services support initiatives such as smart city deployments, IoT applications, and cloud-based solutions.

Shaikh Abdulla bin Khalifa Al Khalifa, Chairman of Beyon Group, highlighted that the investment focuses on advancing Jordan's digital infrastructure and providing high-performance connectivity. "Our goal is to enable seamless digital experiences while strengthening the technological foundation of the region," he said.

The JOD 300 million investment will prioritize 5G rollout, expansion of high-speed fibre coverage in key urban and suburban areas, and the introduction of Wi‑Fi 7 technology, benefiting both consumers and businesses. Umniah by Beyon emphasizes that the rebrand focuses on scaling digital offerings rather than altering core services, ensuring improved reliability, faster speeds, and innovative services for all subscribers.

Industry experts note that this rebrand and investment will strengthen Umniah's market position, enhance competition, and accelerate Jordan's digital transformation. Employees will also benefit from expanded training programs, career development opportunities, and a globally recognized workplace environment.

With Umniah by Beyon, Jordan can expect enhanced connectivity, AI-driven digital experiences, enterprise-grade solutions, and strategic community initiatives, solidifying the company's role as a technology partner and leader in the region's telecom landscape.