Vodafone Qatar Launches "You Deserve It" Campaign, Enhances Unlimited+ Plans with Roaming, Lifestyle Perks

Doha, Qatar – August 28, 2025 — Vodafone Qatar today unveiled its "You Deserve It!" campaign, bringing upgraded benefits to its Unlimited+ postpaid plans with a stronger focus on global roaming, app-based calling, and digital lifestyle perks.

Under the campaign, Vodafone has doubled the global roaming data allowance on Unlimited+ plans from 5 GB to 10 GB. It also restructured the Unlimited+ portfolio into clear tiers to better reward loyal customers:

• Unlimited+ for local calls & data
• Unlimited Premium+ for Qatar plus GCC usage
• Unlimited+ Platinum & VIP which include "Roam Like Home" benefits covering the GCC and 30 other countries

A key highlight is the addition of Call+, a feature included in all New Unlimited+ plans. With Call+, customers can use the My Vodafone app to make calls to any number globally while roaming—no separate roaming calling package needed.

In parallel, Vodafone introduced Vodafone World, a suite of digital lifestyle benefits available exclusively to Unlimited+ subscribers. These perks include partnerships and credits for Google Play, Apple Store, Huawei AppGallery, vouchers for Snoonu, Uber, subscription upgrades like YouTube Premium, and gaming discounts across Xbox, PlayStation, Steam and more.

Baran Yurdagul, COO of Vodafone Qatar, said: "The 'You Deserve It!' campaign is a celebration of our customers—giving them the recognition, value, and rewards they truly deserve. Our customers are at the heart of everything we do, and we are committed to continually meeting their demands and enabling their digital-first lifestyles."

He added that these enhancements reflect Vodafone's shift toward being more than just a network operator: they intend to serve as a full digital lifestyle partner, backed by continued investment in its wireless and fiber infrastructure across Qatar.

With this campaign, Vodafone Qatar aims to strengthen customer loyalty, improve roaming value, and differentiate itself in a competitive telecom market by bundling connectivity with lifestyle rewards—especially useful for frequent travelers and digital natives in the region.